Robots are the Future: Paul Peetz Joins Lely North America

Posted by Team Lely on Jun 06, 2018

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Lely North America is proud to welcome Paul Peetz to our team. Recently named the Milking Technology Manager, Peetz brings more than 20 years of experience working within the dairy industry to the Lely team.

Born and raised on a dairy farm in Wisconsin, Peetz received his Bachelor’s degree in Science-Agricultural Mechanization in 1987. He entered the dairy industry as a Division Sales Manager for Hanley Implement. Most recently, Peetz was the Territory Sales Manager for Milkrite Interpuls, a position he had been in since 2012.

Paul's pretty mug

“I think robots are the future,” said Peetz when asked about his decision to join Lely North America. “From what I can tell, Lely has the robot portion of milking figured out better than anybody.”

Peetz will be focusing a lot of his work on how dairy producers can fully utilize the information generated by the milking robot. Citing the many capabilities it offers, he wants to narrow down what data is most important for producers to pay attention to and why they are important.

“The robot gives us the ability to milk a cow just like my grandfather would have,” said Peetz. “The robot offers the ability to see, hear and feel how each individual cow is responding. It takes us back to the individual cow rather than seeing them as groups of cows without higher costs for time or labor.”

Greater cow comfort, flexibility, work-life balance and peace of mind are just a few of the reasons that dairy producers across North America are turning to the Lely Astronaut milking robot to solve their problems.

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